Running Google Ads campaigns isn’t just about throwing money at keywords and hoping for the best. If you’ve ever tried managing your own Google Ads account, you know the frustration of watching your budget disappear while conversions remain stubbornly low. Poor keyword selection, ineffective ad copy, and misaligned landing pages can turn what should be your most profitable marketing channel into an expensive lesson in digital advertising complexity.
The difference between a DIY Google Ads disaster and a campaign that delivers a 5:1 return on ad spend (ROAS) often comes down to expertise. Professional Google Ads management isn’t just about setting up campaigns—it’s about continuous optimization, conversion rate improvement, and strategic budget allocation that maximizes every dollar you invest.
But finding the right Google Ads management partner in Perth means cutting through the noise. You need agencies that speak in ROAS, not just impressions. Partners who are transparent about their management fees and can prove their conversion optimization capabilities with real data, not just case study screenshots.
The agencies we’ve identified don’t just manage Google Ads—they architect profitable campaigns. Each has proven their ability to deliver consistent results, maintain transparent fee structures, and optimize for the metrics that actually matter to your bottom line. Whether you’re a local business ready to scale or an established company looking to improve your current ROAS, these five Perth-based Google Ads specialists have earned their reputation through measurable performance.
What to Look for in Google Ads Management
Before diving into our top picks, it’s worth understanding what separates exceptional Google Ads management from the basic service most agencies offer. The best Google Ads managers obsess over four key areas that directly impact your business growth.
ROAS and Conversion Performance: A good Google Ads agency should be targeting minimum ROAS of 3:1 for most industries, with many achieving 5:1 or higher once campaigns mature. They should also focus on conversion rate optimization, not just driving traffic. Quality Score improvements and cost per acquisition (CPA) management are equally critical metrics that impact your long-term campaign sustainability.
Transparent Management Fee Structures: Management fees typically range from 12-25% of your ad spend, or flat monthly fees between $800-$3,000 depending on campaign complexity. The best agencies are upfront about setup fees, minimum spends, and exactly what’s included in their management service. Avoid agencies that aren’t clear about their pricing or bundle Google Ads management with services you don’t need.
Comprehensive Campaign Management: Beyond basic campaign setup, look for agencies that provide thorough keyword research, negative keyword management, ad copy testing, and landing page analysis. The best Google Ads managers also provide detailed reporting on campaign performance and regularly audit account structure to identify optimization opportunities.
Perth’s Top Google Ads Management Agencies
5. Harmonised Marketing: Strategic Campaign Architecture
Harmonised Marketing approaches Google Ads management with the same strategic thinking they apply to broader digital marketing, but their Google Ads specialty lies in creating sustainable, long-term campaign performance. Their focus on search and shopping campaigns has helped Perth businesses achieve consistent ROAS between 4:1 and 6:1 across diverse industries.
Management Fee Structure: Harmonised charges 15% of ad spend with a $500 minimum monthly management fee. This percentage-based model scales with your investment while ensuring they’re invested in your campaign performance. Setup fees are typically $800-$1,200 depending on account complexity.
Conversion Optimization Approach: What sets Harmonised apart is their emphasis on landing page alignment and user experience optimization. They don’t just drive traffic—they ensure that traffic converts by analyzing the entire customer journey from ad click to conversion. Their Quality Score improvements often result in 20-30% cost reductions over the first six months.
Best Fit: Established businesses with monthly Google Ads budgets of $3,000+ who want sustainable growth rather than quick wins. Their strategic approach works particularly well for businesses in competitive Perth markets like real estate, professional services, and retail.
4. BlooCow: Budget-Conscious Excellence
BlooCow has built their Google Ads management service around the reality most Perth businesses face: limited budgets that still need to deliver results. Their flat-fee model and focus on efficiency have helped clients achieve consistent 3:1 to 5:1 ROAS even with modest monthly ad spends.
Management Fee Structure: BlooCow offers flat monthly management fees ranging from $800 for basic campaigns to $2,500 for complex multi-campaign setups. This predictable pricing structure helps businesses budget effectively while avoiding the percentage-based fees that can become expensive as campaigns scale.
Conversion Optimization Approach: Their strength lies in multi-platform funnel optimization, ensuring Google Ads traffic integrates seamlessly with broader marketing efforts. BlooCow excels at negative keyword management and audience refinement, often improving conversion rates by 40-60% within the first quarter through careful traffic quality improvements.
Best Fit: Small to medium Perth businesses with Google Ads budgets between $1,500-$8,000 monthly who need predictable management costs and proven optimization processes. Their approach works particularly well for service-based businesses and local retailers.
3. Glide Agency: Scaling Campaign Performance
Glide Agency has earned their reputation by helping Perth businesses scale their Google Ads campaigns from modest beginnings to six-figure monthly ad spends while maintaining strong ROAS performance. Their campaign architecture expertise has delivered 5:1 to 8:1 ROAS for established accounts across competitive industries.
Management Fee Structure: Glide charges 12-18% of ad spend depending on campaign complexity and client objectives. Higher complexity campaigns involving multiple product lines or sophisticated audience targeting sit at the higher end of this range. Minimum monthly management fees start at $1,000.
Conversion Optimization Approach: Advanced audience segmentation and remarketing campaigns are where Glide truly shines. They excel at creating complex funnel systems that nurture prospects through multiple touchpoints, often achieving conversion rate improvements of 50-80% compared to single-stage campaigns.
Best Fit: Perth businesses ready for aggressive scaling with monthly Google Ads budgets of $8,000+ and growth objectives that require sophisticated campaign architecture. Their expertise particularly benefits e-commerce businesses and companies with longer sales cycles.
2. 3am Ideas: ROI-Obsessed Management
3am Ideas has built their Google Ads management service around one core principle: every dollar spent must deliver measurable returns. Their target minimum 4:1 ROAS policy and detailed reporting have made them the go-to choice for Perth business owners who demand accountability from their marketing investments.
Management Fee Structure: 3am Ideas charges 20% of ad spend with a $600 minimum monthly management fee. While this percentage is higher than some competitors, their focus on ROI often results in lower overall management costs due to improved campaign efficiency and reduced wasted spend.
Conversion Optimization Approach: Conversion tracking and attribution modeling are central to their process. 3am Ideas implements comprehensive tracking systems that capture the full customer journey, enabling precise optimization decisions. Their approach often reveals 20-30% more conversions than standard Google Ads tracking captures.
Best Fit: ROI-focused Perth business owners with monthly Google Ads budgets of $2,000-$10,000 who want detailed performance reporting and proven conversion optimization processes. Particularly effective for businesses with clear conversion goals and measurable customer lifetime values.
1. Pitch Black: Competitive Niche Specialists
Pitch Black has carved out their specialty working with small businesses who need real results without the big agency runaround. Their focus on search campaign optimization and Quality Score improvement has delivered 6:1 to 10:1 ROAS for clients through a personal approach that emphasizes grounded promises over flashy marketing speak.
Management Fee Structure: Pitch Black operates with small business-friendly pricing. Their minimum monthly management fee is just $400, making professional Google Ads management accessible to businesses that larger agencies often overlook.
Conversion Optimization Approach: Their strength lies in taking a personal approach to each account, focusing on Quality Score optimization and precise keyword targeting rather than complex strategies that small businesses don’t need. Pitch Black makes grounded promises about performance improvements and delivers consistent results through careful account management and realistic expectations.
Best Fit: Small Perth businesses with monthly Google Ads budgets of $1,000-$5,000 who want a personal touch and honest communication about what’s actually achievable. Perfect for business owners who’ve been burned by agencies making unrealistic promises or who need someone who speaks plain English about campaign performance.
Management Fee Comparison and Structure Analysis
Understanding Google Ads management fee structures helps you make informed decisions about which agency model works best for your business situation and growth objectives.
Percentage-Based Fees (12-25% of ad spend): Most agencies use this model because it aligns their success with your campaign performance. Higher percentages often indicate more hands-on management or specialized expertise. Agencies charging below 12% may be managing accounts at scale with less individual attention.
Flat Monthly Fees ($800-$3,000): Predictable costs that work well for businesses with consistent budgets. Flat fees can become more cost-effective as your ad spend increases, but may limit the level of optimization attention for smaller accounts.
Setup and Audit Fees ($500-$2,000): Most professional agencies charge initial setup fees to cover account auditing, campaign architecture, and initial optimization. These one-time costs typically pay for themselves through improved performance within 60-90 days.
When evaluating management fees, ask about minimum contract terms, what happens if you pause campaigns, and whether management fees include landing page optimization or are limited to Google Ads platform management only.
ROAS Benchmarks by Industry
ROAS expectations vary significantly by industry, and understanding these benchmarks helps set realistic expectations for your Google Ads performance in the Perth market.
Professional Services (Legal, Accounting, Consulting): 4:1 to 8:1 ROAS is typical, with higher values reflecting longer client relationships and higher lifetime values. Competition in Perth professional services market requires sophisticated campaign management.
Retail and E-commerce: 3:1 to 6:1 ROAS depending on profit margins and product categories. Perth retail businesses often see higher ROAS from shopping campaigns compared to search campaigns.
Home Services (Plumbing, Electrical, Landscaping): 5:1 to 10:1 ROAS is achievable due to high service values and local market dynamics. However, seasonality can significantly impact performance.
Healthcare and Medical: 3:1 to 7:1 ROAS with significant variation based on service types and patient lifetime values. Compliance requirements often limit campaign optimization options.
Choosing the Right Google Ads Management Partner
Selecting the right Google Ads management agency requires asking the right questions and understanding what separates competent management from exceptional campaign optimization.
Essential Questions: How do you measure and report ROAS? What’s included in your management fee versus additional costs? How quickly can you implement changes to underperforming campaigns? What’s your approach to negative keyword management and Quality Score optimization?
Red Flags: Agencies that won’t share historical performance data, guarantee specific ROAS within unrealistic timeframes, or bundle Google Ads management with services you don’t need. Also avoid agencies that don’t provide regular performance reporting or access to your Google Ads account.
90-Day Expectations: Professional Google Ads management typically shows measurable improvements within 30-45 days, with significant ROAS improvements by day 90. Be wary of agencies promising immediate results or those that suggest major changes take 6+ months to implement.
Making Your Decision
Perth businesses have access to exceptional Google Ads management expertise, but the right choice depends on your specific situation, budget, and growth objectives. Harmonised Marketing offers strategic campaign architecture for established businesses ready to scale sustainably. BlooCow provides budget-conscious excellence with predictable flat-fee pricing. Glide Agency specializes in aggressive scaling for businesses ready to significantly increase their Google Ads investment.
3am Ideas delivers ROI-obsessed management with detailed accountability, while Pitch Black offers specialized expertise for competitive industries where standard approaches fail to deliver profitable results.
The best way to choose your Google Ads management partner is through direct consultation. Discuss your current performance, budget constraints, and growth objectives. The right agency will provide specific recommendations based on your situation, not generic proposals that could apply to any business.
Your Google Ads campaigns should be your most profitable marketing channel. With the right management partner, they will be.